. >> don't bet against us, brian. don't bet against us. we are constantly innovating, we are constantly looking around the corner. we constantly want to make the world's best products. >> reporter: it is a very tough field. ask blackberry. the shelf life for anything tech cool is about three to six months and globally samsung is expected to sell more smart phones this year than apple. cnbc's tech reporter john forte. >> i would say samsung is achieving a level of cool they hadn't had before. whether they're able to steal apple's thunder remains to be seen. >> reporter: apple versus the android system. >> apple was just a lot easier to use for me. >> i have a samsung galaxy ii. i love it. >> i'm more on the google side of things. >> apple holds a lot of cache with me. >> reporter: cache and cool, when it comes to gadgets, two very important factors. you hear it over again. innovation, innovation. that's how apple stayed on top. savannah, back over to you. >> tom costello, thank you so much. >>> we told you earlier on in the show that we're